Ricky Branch
Founder & CEO of Redemption Mode
Ricky Branch is the Founder and CEO of Redemption Mode, a movement born from pain, truth, accountability, transformation, and a powerful commitment to change.
On August 14, 2026, after serving 15 years and 4 months, Ricky Branch walked out of prison and into a new chapter of his life, a chapter he has spent years preparing for.
The full story surrounding his release, his journey home, and the emotions of those first moments of freedom will be shared in an upcoming video. But for Ricky, coming home is not the end of his story.
It is the beginning of the mission.
Raised in Portland, Oregon, Ricky came of age during the 1980s in communities deeply affected by systemic racism, economic inequality, redlining, addiction, violence, and incarceration. From an early age, he witnessed family members and people around him being arrested, convicted, and sent away. By the age of 12, Ricky was already experiencing the juvenile justice system himself.
In the environment he knew, incarceration became normalized. The streets offered belonging, identity, and survival when healthier opportunities often seemed out of reach. For years, Ricky lived according to what he had been taught about masculinity, loyalty, survival, and respect.
Eventually, those choices came with devastating consequences.
During what would become more than 15 years of incarceration, Ricky was forced to confront his past, his losses, his decisions, and ultimately himself.
Transformation did not happen overnight.
It came through years of reflection, accountability, difficult conversations, personal loss, growth, and a decision that his past would no longer dictate his future.
Ricky began challenging everything he once believed about strength, manhood, loyalty, relationships, accountability, and self-worth. He came to understand that redemption does not mean pretending the past never happened. It means facing it honestly, taking responsibility for it, learning from it, and choosing to build something different.
That transformation became the foundation for Redemption Mode.
What Is Redemption Mode?
Redemption Mode is more than a brand.
It is a mindset. A lifestyle. A mission. And now, a movement.
Built on the belief that people are capable of change, Redemption Mode exists to create honest conversations about incarceration, reentry, accountability, healing, relationships, family, personal growth, second chances, and what it truly takes to rebuild a life.
Ricky's goal is not to glorify his past or erase it. He wants to use it.
Through his own experiences and the experiences of others, Ricky hopes to reach people who have felt forgotten, judged, overlooked, incarcerated physically or mentally, or convinced that their worst decisions have permanently defined who they are.
His message is simple:
Your past is part of your story. It does not have to be the end of it.
The Next Chapter
Now home and experiencing freedom for the first time in more than 15 years, Ricky is preparing to fully launch Redemption Mode and the Redemption Mode Podcast, along with original content across YouTube and social media.
Followers will have an opportunity to watch this next chapter unfold in real time, from adjusting to everyday life after more than a decade away, to rebuilding relationships, experiencing milestones many people take for granted, launching a business and media platform, and discovering what redemption looks like outside prison walls.
There will be victories.
There will be challenges.
There will be uncomfortable conversations.
And there will be growth.
Ricky intends to share all of it.
Because Redemption Mode was never supposed to end at the prison gates.
This is where it begins.
Follow Ricky Branch and Redemption Mode across social media and YouTube to watch the journey, hear the conversations, and be part of what comes next.
Today's Mission Is Tomorrow's Purpose.
